Economic Impact Plan

About the Plan

The Economic Impact Plan is complimenting ongoing efforts to develop an Interpretive Master Plan for the Parkway by focusing on the economic revitalization and tourism development aspects of the region.

In January 2012,  the FWHP Board hired Economic Development Partners (EDP), of Verona, Wisconsin, to develop the plan.

The development of this plan coincides with the Interpretive Master Plan, also in progress, and will include closely coordinating with the consultant responsible for the development of the Interpretive Master Plan, FWHP staff and board, key partners, Parkway municipalities, and the public to identify and understand the marketable resources within the Parkway.

The Economic Impact Plan will address three general areas, including:

    Evaluation of Heritage Tourism Opportunities and Resources
  • Using Parkway’s Current Recreational and Tourism Resources
  • Development of Additional Recreational and Tourism Resources
  • Using Parkway’s Existing Historic Interpretation and Preservation Resources
  • Development of Additional Historic Interpretation and Preservation Resources
  • With No Designation
  • With National Heritage Area Designation
  • With UNESCO World Heritage Site Designation
Evaluation of Economic Revitalization and Development Opportunities
  • Using Parkway’s Current River-Adjacent and River-Based Businesses
  • Development of Additional River-Adjacent and River-Based Businesses
  • Using Parkway’s Existing Historic Interpretation and Preservation Resources
  • Development of Additional Historic Interpretation and Preservation Resources
  • With No Designation
  • With National Heritage Area Designation
  • With UNESCO World Heritage Site Designation
Strategies for Taking Advantage of Identified Opportunities
  • Using Current Resources
  • Developing Additional Resources
  • New site development
  • Adaptive reuse of existing sites
  • Experiential development
  • Historic and cultural preservation enhancement
  • Prioritized Strategy Implementation Recommendations
Heritage Area Organization and Management Resources
  • Evaluate Current Organization and Management
  • Identify Resources Needed to Implement Strategy Recommendations
    • At least three sources of external revenues
    • Prioritized revenue recommendations
  • Detailed Business Plan to Implement Prioritized Strategy Recommendations

To learn more about the benefits of cultural heritage on communities, please visit the National Trust For Historic Preservation’s website.

This plan has been generously financed by a grant through the Wisconsin Economic Development Corporation.

Photo by: Mark Hoffman

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